Seeking advice: We are just about ready to send the press release out to various networks that we're doing an Spearfishing Catch and Cook Competition in early November 2019. The goal is to promote marine mindfulness and sustainable hunting practices for our Northern California fisheries and the vehicle will be the family friendly competition. It will be family friendly, with a Gyotaku presentation, beach clean up, raffle, prizes for both divers and beach clean up participants and professional chef judges of the cooking portion of the competition. We already have a fair amount of traction and I was recently interviewed about it on the Noob Spearo Podcast (Episode 101) and it was then added to the international blog at spearfishing.com.au (to be released soon). All proceeds are going to a conservation based nonprofit (SOS - saveourshores.org) that is organizing/managing a beach clean up the day of the event too. We have received a lot of interest in this event from participants and local shops alike and I'd like to use the momentum to really push our agenda, which is to promote, educate and encourage sustainable fishing practices.
So here is the question: What can I do, outside of a press release and local media, to help put the word out (not necessarily for more competitors, but for a larger platform to market our message and perhaps gain a couple sponsors/donors along the way which will continue to add legitimacy to the event as a whole). PM me for more info on the specifics of the event, I'm happy to share them before they go (more) public.
I'd value your thoughts, advice and input.